The Washington Post explores the power of nostalgia underpinning Bernie Sanders’ most recent ad entitled ‘America.’ The ad, which was viewed almost 1 million times in the first 24 hours following its release, plays “heavily on themes of togetherness and community.”
“It’s rare for a political ad to evoke such universal emotions. But its power is in its universality.”
Business Insider reports on the most effective ads of the 2016 campaign thus far. Bernie Sanders leads presidential hopefuls with eight of the 12 most effective ads, including all top three selections, as ranked by Ace Metrix.
“…new data shows that Democrat hopeful Bernie Sanders has dominated this area of the 2016 race so far, according to Ace Metrix, which measures the impact of video advertising.”
Bernie Sanders dominates cross-sectional rankings of campaign ads for the 2016 presidential race and earns top rankings among Democrat and Independent voters.
“…Sanders’ Dec. 28 spot “Social Security” scored the highest aggregated total across more than half-a-dozen metrics like watchability, relevance and credibility as determined by a politically and demographically balanced panel of 500 people.”